Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Dynamo is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 146 other categories.

2 Ad Dynamo is leading in Arts & Entertainment, News & Media, People & Society, Music & Audio and 45 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 104 other countries.

2 Ad Dynamo is leading in Nigeria, Ghana, Bangladesh, Ecuador and 9 other countries.