Ad Dynamo is a contextual advertising marketplace, connecting publishers directly with relevant advertisers. The business ran a test market' in South Africa for 1 year, which concluded with success in June 2010. Currently opening office...
In terms of market share, Ad Dynamo is clearly lagging behind, losing to Open AdExchange in all segments.
Ad Dynamo has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 69 other categories.
Open AdExchange is leading in Office Products, Sports, Textiles & Nonwovens, Transportation & Logistics and one other category.
Ad Dynamo is leading in most countries, including Nigeria, United States, India, South Africa and 65 other countries.
Open AdExchange is leading in Denmark, Norway and Portugal.