Market Share by Top Websites

1 Ad Spirit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Ad Spirit in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, People & Society and 109 other categories.

2 AdTotal is leading in Fashion & Modeling and Humor.


1 Ad Spirit is leading in most countries, including Germany, Austria, Spain, Switzerland and 30 other countries.

2 AdTotal is leading in Poland, China, Croatia, Ireland and one other country.