Market Share by Top Websites

1 Ad Spirit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Brilig is clearly lagging behind, losing to Ad Spirit in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Shopping and 117 other categories.

2 Brilig is leading in Beauty, Nutrition, Law & Government, Military & Defense and one other category.


1 Ad Spirit is leading in most countries, including Germany, France, Austria, Spain and 23 other countries.

2 Brilig is leading in Taiwan.