Market Share by Top Websites

1 Ad Spirit is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Ad Spirit in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Heavy Industry & Engineering, Sports, Science & Education, Food & Drink and 16 other categories.

2 Cobalt Group is leading in Vehicles.

Geography

1 Ad Spirit is leading in most countries, including Germany, Austria, United Kingdom, Italy and 32 other countries.

2 Cobalt Group is leading in United States, Pakistan, India, Canada and 12 other countries.