Market Share by Top Websites

1 Ad Spirit is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Ad Spirit in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Shopping and 107 other categories.

2 Conviva is leading in People & Society, TV & Video, Finance, Investing and 10 other categories.

Geography

1 Conviva is leading in most countries, including United States, Belgium, Russia, Brazil and 19 other countries.

2 Ad Spirit is leading in Germany, Austria, France, Spain and 15 other countries.