Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 86 other categories.

2 Ad Spirit is leading in Sports, Soccer, Travel, Marketing & Advertising and 54 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, Canada, United Kingdom and 69 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Bulgaria and 4 other countries.