Market Share by Top Websites

1 FirstImpression is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Spirit is still behind FirstImpression in all market share segments.

Websites Categories

1 FirstImpression has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, Shopping and 156 other categories.

2 Ad Spirit is leading in Soccer, Cycling & Biking, Home & Garden, Agriculture & Forestry and 10 other categories.


1 FirstImpression is leading in most countries, including United States, Finland, Japan, Russia and 174 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Timor-leste and 2 other countries.