Market Share by Top Websites

1 Ligatus is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Ligatus in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Shopping and 86 other categories.

2 Ligatus is leading in News & Media, People & Society, TV & Video, Newspapers and 40 other categories.


1 Ad Spirit is leading in most countries, including Germany, Poland, Austria, Switzerland and 29 other countries.

2 Ligatus is leading in France, Italy, Netherlands, Turkey and 28 other countries.