Ad Spirit is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Shopping and 82 other categories.
MSN Ads is leading in People & Society, News & Media, Computer & Electronics, Music & Audio and 55 other categories.
MSN Ads is leading in most countries, including United States, India, Canada, France and 21 other countries.
Ad Spirit is leading in Germany, Austria, Switzerland, Spain and 18 other countries.