Ad Spirit is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Ad Spirit has better usage coverage in more websites categories. Including Sports, Business & Industry, Arts & Entertainment, Soccer and 84 other categories.
MSN Ads is leading in Finance, Religion & Spirituality, Science, Transportation & Logistics and 20 other categories.
MSN Ads is leading in most countries, including United States, India, France, Brazil and 23 other countries.
Ad Spirit is leading in Germany, Austria, Switzerland, Poland and 18 other countries.