Ad Spirit is leading in Top 100K Sites and Top 1M Sites.
Ad Spirit has better usage coverage in more websites categories. Including Sports, Business & Industry, Arts & Entertainment, Soccer and 77 other categories.
MSN Ads is leading in Religion & Spirituality, Finance, Technology News, Transportation & Logistics and 19 other categories.
MSN Ads is leading in most countries, including United States, India, Brazil, Indonesia and 23 other countries.
Ad Spirit is leading in Germany, Austria, Switzerland, Poland and 16 other countries.