Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, People & Society, Soccer and 92 other categories.

2 Popin is leading in News & Media, Arts & Entertainment, Newspapers, Magazines & E-Zines and 34 other categories.


1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, Korea Republic and 24 other countries.

2 Ad Spirit is leading in Germany, Austria, Spain, Switzerland and 21 other countries.