Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites and Top 100K Sites.

2 Ad Spirit is leading in Top 1M Sites.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, People & Society, Soccer and 84 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Newspapers, TV & Video and 26 other categories.


1 Ad Spirit is leading in most countries, including Germany, Austria, Switzerland, Turkey and 16 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 15 other countries.