Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, People & Society and 98 other categories.

2 Sanoma is leading in News & Media, Newspapers, Science, Religion & Spirituality and 16 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 23 other countries.

2 Ad Spirit is leading in Germany, United Kingdom, Austria, United States and 21 other countries.