Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, Internet & Telecom and 73 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, People & Society, Shopping and 52 other categories.

Geography

1 Sanoma is leading in most countries, including Lithuania, Finland, Denmark, Romania and 44 other countries.

2 Ad Spirit is leading in Germany, Poland, Austria, Switzerland and 18 other countries.