Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Spirit is still behind Sanoma in all market share segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 56 other categories.

2 Ad Spirit is leading in Sports, Soccer, Travel, Health and 54 other categories.

Geography

1 Sanoma is leading in most countries, including Romania, Lithuania, Finland, Denmark and 42 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Poland and 12 other countries.