Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Spirit is still behind Sanoma in all market share segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, Internet & Telecom and 72 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, People & Society, Shopping and 51 other categories.

Geography

1 Sanoma is leading in most countries, including Romania, Lithuania, Finland, Denmark and 44 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Russia and 14 other countries.