Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Sports, Soccer, Travel, Health and 50 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Business & Industry, People & Society and 46 other categories.

Geography

1 Sanoma is leading in most countries, including Romania, Denmark, Finland, Lithuania and 42 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Poland and 10 other countries.