Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Shopping and 89 other categories.

2 Sanoma is leading in News & Media, Newspapers, Science, TV & Video and 22 other categories.


1 Ad Spirit is leading in most countries, including Germany, Austria, United States, Switzerland and 21 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Sweden and 12 other countries.