Market Share by Top Websites

1 Ad Spirit is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Ad Spirit in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Shopping and 98 other categories.

2 Six Apart Advertising is leading in People & Society, Humor, Technology News, Beauty & Fitness and 22 other categories.

Geography

1 Ad Spirit is leading in most countries, including Germany, Austria, Switzerland, Ukraine and 27 other countries.

2 Six Apart Advertising is leading in United States, Hong Kong, Malaysia, Nigeria and 2 other countries.