Market Share by Top Websites

1 Sojern is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Sojern in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, People & Society, Soccer and 77 other categories.

2 Sojern is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 51 other categories.


1 Sojern is leading in most countries, including United States, Canada, United Kingdom, Mexico and 87 other countries.

2 Ad Spirit is leading in Germany, Austria, Tunisia, Kazakhstan and 2 other countries.