Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 104 other categories.

2 Ad Spirit is leading in Sports, Soccer, Marketing & Advertising, Games and 34 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, Spain and 56 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Bulgaria and 3 other countries.