Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, People & Society, Shopping and 78 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Music & Audio, Food & Drink and 38 other categories.

Geography

1 Sprinkle is leading in most countries, including Sweden, Norway, Denmark, Spain and 26 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Russia and 13 other countries.