Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Shopping, People & Society and 81 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Music & Audio, Internet & Telecom and 36 other categories.


1 Sprinkle is leading in most countries, including Sweden, Norway, Spain, Italy and 25 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Russia and 12 other countries.