Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, Reference Materials, News & Media, Lifestyle and 14 other categories.

2 Ad Spirit is leading in Heavy Industry & Engineering, Science & Education, Business & Consumer Services, Travel & Tourism and one other category.

Geography

1 Ad Spirit is leading in most countries, including Germany, Austria, United Kingdom, Italy and 24 other countries.

2 Sprinkle is leading in Norway, Netherlands, Slovakia, Sweden and 23 other countries.