Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ad6media is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, News & Media, Shopping and 156 other categories.

2 ad6media is leading in People & Society, Arts & Entertainment, Internet & Telecom, Adult and 61 other categories.


1 ad6media is leading in most countries, including France, Spain, Belgium, Germany and 95 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 43 other countries.