Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ad6media is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Shopping, News & Media and 161 other categories.

2 ad6media is leading in People & Society, Arts & Entertainment, Internet & Telecom, Adult and 51 other categories.


1 ad6media is leading in most countries, including France, Belgium, Spain, Morocco and 81 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 54 other countries.