AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Marketing & Advertising and 79 other categories.
Spring Metrics is leading in Shopping, Travel, Accommodation & Hotels, Health and 47 other categories.
AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 35 other countries.
Spring Metrics is leading in United States, Canada, Australia, Brazil and 12 other countries.