AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Marketing & Advertising and 77 other categories.
Spring Metrics is leading in Shopping, Travel, Accommodation & Hotels, Health and 52 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 35 other countries.
Spring Metrics is leading in United States, Canada, South Africa, Australia and 15 other countries.