AdAction is leading in Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Marketing & Advertising and 75 other categories.
Spring Metrics is leading in Shopping, Travel, Accommodation & Hotels, Health and 52 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 39 other countries.
Spring Metrics is leading in United States, United Kingdom, Canada, India and 12 other countries.