AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 77 other categories.
Spring Metrics is leading in Shopping, Travel, Accommodation & Hotels, Health and 51 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 37 other countries.
Spring Metrics is leading in United States, United Kingdom, Canada, India and 20 other countries.