Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Spring Metrics is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 75 other categories.

2 Spring Metrics is leading in Shopping, Travel, Health, Accommodation & Hotels and 53 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 28 other countries.

2 Spring Metrics is leading in United States, United Kingdom, Canada, France and 20 other countries.