Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Spring Metrics is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 71 other categories.

2 Spring Metrics is leading in Shopping, Health, Travel, Autos & Vehicles and 53 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 35 other countries.

2 Spring Metrics is leading in United States, Canada, Australia, New Zealand and 8 other countries.