AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 94 other categories.
Spring Metrics is leading in Travel, Accommodation & Hotels, Health, Sports and 41 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 48 other countries.
Spring Metrics is leading in Palestinian Territories, United States, Australia, Canada and 19 other countries.