In terms of market share, AdaptiveBlue SmartLinks is clearly lagging behind, losing to Echo in all segments.
AdaptiveBlue SmartLinks has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Books & Literature and 82 other categories.
Echo is leading in Climbing.
AdaptiveBlue SmartLinks is leading in most countries, including United States, Japan, Germany, Russia and 25 other countries.
Echo is leading in Portugal and Ukraine.