In terms of market share, AdaptiveBlue SmartLinks is clearly lagging behind, losing to eWayDirect in all segments.
AdaptiveBlue SmartLinks has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Books & Literature and 80 other categories.
eWayDirect is leading in Performing Arts, Food & Grocery Retailers, Autos & Vehicles, Fitness and 3 other categories.
AdaptiveBlue SmartLinks is leading in most countries, including United States, United Kingdom, Germany, Canada and 19 other countries.
eWayDirect is leading in Romania, Switzerland and Turkey.