Market Share by Top Websites

1 Medallia is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdaptiveBlue SmartLinks is clearly lagging behind, losing to Medallia in all segments.

Websites Categories

1 AdaptiveBlue SmartLinks has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 65 other categories.

2 Medallia is leading in Travel, Accommodation & Hotels, Restaurants & Delivery, Science and 12 other categories.


1 Medallia is leading in most countries, including United States, Sweden, Brazil, Finland and 27 other countries.

2 AdaptiveBlue SmartLinks is leading in United Kingdom, Thailand, United Arab Emirates, Bosnia and 3 other countries.