Market Share by Top Websites

1 Mopinion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdaptiveBlue SmartLinks is clearly lagging behind, losing to Mopinion in all segments.

Websites Categories

1 AdaptiveBlue SmartLinks has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 70 other categories.

2 Mopinion is leading in Autos & Vehicles, Financial Management, Gifts, Airlines & Airports and 3 other categories.


1 AdaptiveBlue SmartLinks is leading in most countries, including United States, Canada, United Kingdom, Thailand and 11 other countries.

2 Mopinion is leading in Netherlands, Korea Republic, Slovakia and Spain.