In terms of market share, AdaptiveBlue SmartLinks is clearly lagging behind, losing to Transpose in all segments.
AdaptiveBlue SmartLinks has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Books & Literature and 82 other categories.
Transpose is leading in Universities & Colleges, Consumer Electronics and Telecommunications.
AdaptiveBlue SmartLinks is leading in most countries, including United States, United Kingdom, Japan, Italy and 19 other countries.
Transpose is leading in Russia, India, Latvia and Bulgaria.