Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdaptiveBlue SmartLinks is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 AdaptiveBlue SmartLinks has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Books & Literature, News & Media and 70 other categories.

2 TurnTo is leading in Shopping, Business & Industry, Clothing, Beauty & Fitness and 32 other categories.


1 AdaptiveBlue SmartLinks is leading in most countries, including India, United Kingdom, Canada, France and 39 other countries.

2 TurnTo is leading in United States, China, Tuvalu, Colombia and 8 other countries.