Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdaptiveBlue SmartLinks is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 AdaptiveBlue SmartLinks has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Books & Literature and 70 other categories.

2 TurnTo is leading in Shopping, Home & Garden, Beauty & Fitness, Clothing and 31 other categories.


1 TurnTo is leading in most countries, including United States, Canada, New Zealand, Netherlands and 20 other countries.

2 AdaptiveBlue SmartLinks is leading in United Kingdom, Germany, Australia, Russia and 10 other countries.