Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdaptiveBlue SmartLinks is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 AdaptiveBlue SmartLinks has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Books & Literature and 73 other categories.

2 TurnTo is leading in Shopping, Home & Garden, Clothing, Beauty & Fitness and 30 other categories.


1 AdaptiveBlue SmartLinks is leading in most countries, including Japan, India, Thailand, Brazil and 16 other countries.

2 TurnTo is leading in United States, Canada, Australia, Romania and 9 other countries.