Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdaptiveBlue SmartLinks is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 AdaptiveBlue SmartLinks has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Books & Literature and 73 other categories.

2 TurnTo is leading in Shopping, Home & Garden, Beauty & Fitness, Clothing and 26 other categories.


1 TurnTo is leading in most countries, including United States, Canada, Russia, Germany and 15 other countries.

2 AdaptiveBlue SmartLinks is leading in Japan, Thailand, Spain, Uruguay and 6 other countries.