Market Share by Top Websites

1 Innovid is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdapTV is clearly lagging behind, losing to Innovid in all segments.

Websites Categories

1 Innovid has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Science & Education, Travel & Tourism and 14 other categories.

2 AdapTV is leading in Games, Arts & Entertainment, Pets & Animals, Lifestyle and 2 other categories.


1 Innovid is leading in most countries, including United States, Germany, Italy, France and 136 other countries.

2 AdapTV is leading in Taiwan, Bosnia and Herzegovina, Hong Kong and Macao.