Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adblade Retargeting is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Health and 156 other categories.

2 Adblade Retargeting is leading in Investing, Insurance, Cooking & Recipes, Celebrities & Entertainment News and 4 other categories.

Geography

1 Rakuten Retargeting is leading in most countries, including Brazil, United States, United Kingdom, Japan and 78 other countries.

2 Adblade Retargeting is leading in Oman, Nepal, Nigeria, Palau and 2 other countries.