Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adblade Retargeting is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 125 other categories.

2 Adblade Retargeting is leading in Investing, Insurance, Business Services, Celebrities & Entertainment News and 10 other categories.

Geography

1 Rakuten Retargeting is leading in most countries, including United States, Japan, United Kingdom, Australia and 46 other countries.

2 Adblade Retargeting is leading in Israel, Nigeria, South Africa, Denmark and 4 other countries.