Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdBull is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 AdBull has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Technology News and 40 other categories.

2 MerchantAdvantage is leading in Shopping, Business & Industry, Home & Garden, Health and 30 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, United Kingdom, Germany, Canada and 13 other countries.

2 AdBull is leading in India, Indonesia, Russia, Sri Lanka and 4 other countries.