Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdBull is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 AdBull has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 41 other categories.

2 MerchantAdvantage is leading in Shopping, Business & Industry, Home & Garden, Health and 26 other categories.

Geography

1 AdBull is leading in most countries, including India, United Kingdom, Canada, Australia and 40 other countries.

2 MerchantAdvantage is leading in United States, Bulgaria, China, Colombia and 3 other countries.