Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdBull is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 AdBull has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 36 other categories.

2 MerchantAdvantage is leading in Shopping, Business & Industry, Home & Garden, Health and 28 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Canada, Colombia, Germany and 13 other countries.

2 AdBull is leading in India, United Kingdom, Sri Lanka, Indonesia and 5 other countries.