Market Share by Top Websites

1 Optify is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, AdBull is clearly lagging behind, losing to Optify in all segments.

Websites Categories

1 Optify has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Shopping and 96 other categories.

2 AdBull is leading in Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 24 other categories.


1 Optify is leading in most countries, including United States, Great Britain, Australia, Canada and 39 other countries.

2 AdBull is leading in India, Germany, Italy, France and 27 other countries.