Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdBull is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 AdBull has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Technology News and 45 other categories.

2 Proclivity is leading in Sports, Health, Football, Medicine and 15 other categories.

Geography

1 Proclivity is leading in most countries, including United States, France, Brazil, United Kingdom and 9 other countries.

2 AdBull is leading in India, Indonesia, Mexico, Russia and 6 other countries.