Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdBull is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 AdBull has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 39 other categories.

2 Proclivity is leading in Sports, Football, Health, Shopping and 10 other categories.


1 AdBull is leading in most countries, including India, Brazil, Mexico, Sri Lanka and 4 other countries.

2 Proclivity is leading in United States, Canada, Chile, Germany and 2 other countries.