Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdBuyer.com is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 72 other categories.

2 AdBuyer.com is leading in Shopping, Career & Education, Education, Finance and 35 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 48 other countries.

2 AdBuyer.com is leading in Cayman Islands, Colombia, Azerbaijan, Puerto Rico and one other country.