Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Business & Industry, Sports and 77 other categories.

2 is leading in Shopping, Career & Education, Education, Finance and 31 other categories.


1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 38 other countries.

2 is leading in Israel, Malaysia, Cayman Islands, Cyprus and 5 other countries.