Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdBuyer.com is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdBuyer.com has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Shopping, People & Society and 46 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Arts & Entertainment, Tourism and 35 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 34 other countries.

2 AdBuyer.com is leading in Russia, Israel, India, Greece and 2 other countries.