Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 78 other categories.

2 is leading in Health, Finance, Car Buying, Investing and 25 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 49 other countries.

2 is leading in United States, Israel, Canada, Philippines and 3 other countries.