Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 90 other categories.

2 is leading in Career & Education, Education, Autos & Vehicles, Car Buying and 25 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 28 other countries.

2 is leading in Israel, Malaysia, Turkey, Cayman Islands and 2 other countries.