Market Share by Top Websites

2 is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Shopping, Business & Industry, Career & Education, Arts & Entertainment and 59 other categories.

2 Open AdExchange is leading in Real Estate, News & Media, Law & Government, Sports and 6 other categories.


1 is leading in most countries, including United States, Israel, United Kingdom, Canada and 13 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Guatemala and Sweden.