Market Share by Top Websites

2 is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Shopping, Arts & Entertainment and 64 other categories.

2 Open AdExchange is leading in News & Media, Real Estate, File Sharing, Computer Hardware and 6 other categories.


1 is leading in most countries, including United States, France, Israel, Canada and 19 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Malta, Greenland and one other country.