Market Share by Top Websites

2 is leading in Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Career & Education, Arts & Entertainment and 62 other categories.

2 Open AdExchange is leading in Real Estate, News & Media, Sports, Gambling and 6 other categories.


1 is leading in most countries, including United States, India, Australia, Canada and 21 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Slovakia and Guatemala.