Market Share by Top Websites

2 is leading in Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Career & Education, People & Society and 61 other categories.

2 Open AdExchange is leading in News & Media, File Sharing, Office Products, Sports and 5 other categories.


1 is leading in most countries, including United States, Israel, India, Australia and 15 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Canada and 4 other countries.