Market Share by Top Websites

2 is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Shopping, People & Society and 64 other categories.

2 Open AdExchange is leading in News & Media, Real Estate, Sports, Office Products and 6 other categories.


1 is leading in most countries, including United States, Russia, Israel, France and 15 other countries.

2 Open AdExchange is leading in Denmark, Germany, United Kingdom, Sweden and 2 other countries.