In terms of market share, AdCentric is clearly lagging behind, losing to AddyON in all segments.
AddyON has better usage coverage in more websites categories. Including Business & Industry, People & Society, News & Media, Arts & Entertainment and 22 other categories.
AdCentric is leading in Computer & Electronics, Software, Accommodation & Hotels, Travel and 3 other categories.
AdCentric is leading in most countries, including United States, Canada, Indonesia, Russia and 9 other countries.
AddyON is leading in Italy, Denmark, Poland, Portugal and one other country.