In terms of market share, AdCentric is clearly lagging behind, losing to AddyON in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 30 other categories.
AddyON is leading in Arts & Entertainment, Business & Industry, Games, Video Games and 25 other categories.
AdCentric is leading in most countries, including United States, Canada, Indonesia, Russia and 19 other countries.
AddyON is leading in Italy.