In terms of market share, AdCentric is clearly lagging behind, losing to Adhese in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 39 other categories.
Adhese is leading in Food & Drink, Cooking & Recipes, Marketing & Advertising, Beverages and 5 other categories.
AdCentric is leading in most countries, including United States, India, France, Canada and 20 other countries.
Adhese is leading in Belgium, Netherlands and Italy.