In terms of market share, AdCentric is clearly lagging behind, losing to Adhese in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 38 other categories.
Adhese is leading in Arts & Entertainment, Business & Industry, Food & Drink, Music & Audio and 6 other categories.
AdCentric is leading in most countries, including Russia, United States, Canada, France and 15 other countries.
Adhese is leading in Belgium and Netherlands.