In terms of market share, AdCentric is clearly lagging behind, losing to Adknowledge in all segments.
Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Shopping, Career & Education and 31 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 29 other categories.
AdCentric is leading in most countries, including India, Indonesia, Canada, Russia and 16 other countries.
Adknowledge is leading in United States, United Kingdom, Netherlands, Portugal and 6 other countries.