In terms of market share, AdCentric is clearly lagging behind, losing to Adknowledge in all segments.
Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Marketing & Advertising, Health and 35 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 32 other categories.
AdCentric is leading in most countries, including Canada, Indonesia, Russia, India and 18 other countries.
Adknowledge is leading in United States, Philippines, Nigeria, Mexico and 3 other countries.