In terms of market share, AdCentric is clearly lagging behind, losing to Adknowledge in all segments.
Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Online Marketing, Career & Education and 35 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 32 other categories.
AdCentric is leading in most countries, including France, Canada, India, Indonesia and 17 other countries.
Adknowledge is leading in United States, Spain, Chile, Guam and one other country.