In terms of market share, AdCentric is clearly lagging behind, losing to Adknowledge in all segments.
Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Marketing & Advertising, Shopping and 34 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 33 other categories.
AdCentric is leading in most countries, including Canada, France, Indonesia, Brazil and 16 other countries.
Adknowledge is leading in United States, Uruguay, Puerto Rico, Poland and 5 other countries.