In terms of market share, AdCentric is clearly lagging behind, losing to Al Bawaba Advertising in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Business & Industry and 9 other categories.
Al Bawaba Advertising is leading in Travel, Running, Shopping, Social Sciences and 2 other categories.
AdCentric is leading in most countries, including United States, India, Germany, Australia and 14 other countries.
Al Bawaba Advertising is leading in Egypt, Poland and Belgium.