In terms of market share, AdCentric is clearly lagging behind, losing to Brilig in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 38 other categories.
Brilig is leading in Telecommunications, Nutrition, Cooking & Recipes, Food & Drink and 4 other categories.
AdCentric is leading in most countries, including United States, Canada, India, Turkey and 18 other countries.
Brilig is leading in Germany.