Market Share by Top Websites

1 Consumable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Consumable in all segments.

Websites Categories

1 Consumable has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, TV & Video, Sports and 28 other categories.

2 AdCentric is leading in Computer & Electronics, People & Society, Software, Business & Industry and 9 other categories.


1 AdCentric is leading in most countries, including Russia, Germany, Canada, Indonesia and 15 other countries.

2 Consumable is leading in United States, United Kingdom, Australia, Switzerland and 5 other countries.