Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, TV & Video, Business & Industry and 30 other categories.

2 AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 26 other categories.

Geography

1 Conviva is leading in most countries, including United States, Belgium, United Kingdom, Spain and 16 other countries.

2 AdCentric is leading in India, Brazil, Canada, Indonesia and 11 other countries.