Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, TV & Video, Business & Industry and 29 other categories.

2 AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 22 other categories.


1 Conviva is leading in most countries, including United States, Belgium, United Kingdom, Spain and 12 other countries.

2 AdCentric is leading in India, Indonesia, Russia, France and 8 other countries.