Market Share by Top Websites

1 Conviva is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Business & Industry, Finance and 14 other categories.

2 AdCentric is leading in People & Society, Computer & Electronics, Software, Accommodation & Hotels and 3 other categories.

Geography

1 Conviva is leading in most countries, including United States, Italy, United Kingdom, China and 15 other countries.

2 AdCentric is leading in Canada, India, France, Japan and 6 other countries.