Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdCentric is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 29 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 13 other categories.


1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 21 other countries.

2 AdCentric is leading in Indonesia, India, Russia, France and 11 other countries.