In terms of market share, AdCentric is clearly lagging behind, losing to Hexagram in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 40 other categories.
Hexagram is leading in Humor, Adult, Shopping, Movies and 6 other categories.
AdCentric is leading in most countries, including United States, Canada, India, Indonesia and 25 other countries.
Hexagram is leading in Malaysia, Bulgaria and Argentina.