In terms of market share, AdCentric is clearly lagging behind, losing to Hexagram in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, People & Society, Software, Internet & Telecom and 10 other categories.
Hexagram is leading in Arts & Entertainment, News & Media, Adult, Animation & Comics and one other category.
AdCentric is leading in most countries, including United States, India, Canada, China and 12 other countries.
Hexagram is leading in Austria, United Kingdom, Russia and Pakistan.