Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 92 other categories.

2 AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 10 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 45 other countries.

2 AdCentric is leading in Canada, India, Turkey, Indonesia and 9 other countries.