Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdCentric is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 92 other categories.

2 AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 10 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 47 other countries.

2 AdCentric is leading in India, Canada, Russia, Indonesia and 11 other countries.