Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 112 other categories.

2 AdCentric is leading in Software and Industrial Goods & Services.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Spain, Sweden and 79 other countries.

2 AdCentric is leading in Canada, South Korea and Algeria.