Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdCentric is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 124 other categories.

2 AdCentric is leading in Computer & Electronics, Software, Technology News, File Sharing and 6 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 63 other countries.

2 AdCentric is leading in Canada, Indonesia, Ireland, Korea Republic and 3 other countries.