Market Share by Top Websites

1 Insticator is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Insticator in all segments.

Websites Categories

1 Insticator has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, People & Society and 87 other categories.

2 AdCentric is leading in Software, Accommodation & Hotels, Industrial Goods & Services, Online Marketing and one other category.

Geography

1 Insticator is leading in most countries, including United States, United Kingdom, India, Russia and 40 other countries.

2 AdCentric is leading in Chile, Croatia, Italy, Japan and 2 other countries.