Market Share by Top Websites

1 Insticator is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Insticator in all segments.

Websites Categories

1 Insticator has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Sports, Animation & Comics and 66 other categories.

2 AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 22 other categories.


1 Insticator is leading in most countries, including United States, United Kingdom, India, Russia and 38 other countries.

2 AdCentric is leading in Canada, Indonesia, France, Japan and 2 other countries.