In terms of market share, AdCentric is clearly lagging behind, losing to InterMundo Media in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, Software, People & Society, Accommodation & Hotels and 12 other categories.
InterMundo Media is leading in Telecommunications, Automotive Industry, Programming, Food & Drink and 3 other categories.
AdCentric is leading in most countries, including United States, Canada, Indonesia, Russia and 11 other countries.
InterMundo Media is leading in Mexico.