In terms of market share, AdCentric is clearly lagging behind, losing to InterMundo Media in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 38 other categories.
InterMundo Media is leading in Shopping, Telecommunications, Consumer Electronics, Home & Garden and 7 other categories.
AdCentric is leading in most countries, including Canada, Indonesia, Russia, India and 20 other countries.
InterMundo Media is leading in United States and Mexico.