In terms of market share, AdCentric is clearly lagging behind, losing to Kanoodle in all segments.
Kanoodle has better usage coverage in more websites categories. Including Business & Industry, Finance, Shopping, Religion & Spirituality and 28 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 24 other categories.
AdCentric is leading in most countries, including France, India, Indonesia, Russia and 15 other countries.
Kanoodle is leading in United States, Peru, Australia, Estonia and one other country.