In terms of market share, AdCentric is clearly lagging behind, losing to Kanoodle in all segments.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Shopping, Religion & Spirituality and 16 other categories.
AdCentric is leading in Computer & Electronics, Software, Music & Audio, Industrial Goods & Services and 6 other categories.
AdCentric is leading in most countries, including United States, Canada, Indonesia, India and 9 other countries.
Kanoodle is leading in Brazil, Poland, Nepal, Australia and 4 other countries.