In terms of market share, AdCentric is clearly lagging behind, losing to Kelkoo in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 39 other categories.
Kelkoo is leading in Shopping.
AdCentric is leading in most countries, including United States, Canada, India, Turkey and 19 other countries.
Kelkoo is leading in Italy, Netherlands, Norway, Portugal and 4 other countries.