Market Share by Top Websites

1 Korrelate is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Korrelate in all segments.

Websites Categories

1 AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 35 other categories.

2 Korrelate is leading in Autos & Vehicles, Car Buying, Makes & Models, Search Engine and 6 other categories.


1 AdCentric is leading in most countries, including India, Indonesia, Canada, Russia and 17 other countries.

2 Korrelate is leading in United States, Colombia, Spain, Thailand and one other country.