In terms of market share, AdCentric is clearly lagging behind, losing to Lookery in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 38 other categories.
Lookery is leading in Adult, Shopping, Motorsports, General Merchandise and 8 other categories.
AdCentric is leading in most countries, including United States, Canada, Indonesia, Russia and 20 other countries.
Lookery is leading in China, Hong Kong and Poland.