In terms of market share, AdCentric is clearly lagging behind, losing to Lookery in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 36 other categories.
Lookery is leading in Adult, Shopping, Health, General Merchandise and 9 other categories.
AdCentric is leading in most countries, including United States, Canada, India, Indonesia and 19 other countries.
Lookery is leading in Greece, Netherlands, Philippines, Poland and 2 other countries.