Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 1M Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Arts & Entertainment and 90 other categories.

2 AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 18 other categories.


1 AdCentric is leading in most countries, including India, Canada, Israel, Turkey and 39 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, France, China and 11 other countries.