In terms of market share, AdCentric is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Arts & Entertainment and 90 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 16 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 24 other countries.
AdCentric is leading in Canada, Indonesia, Brazil, Germany and 8 other countries.